The Athletic Model Guild

The Athletic Model Guild, or AMG, was founded by Bob Mizer in 1945. Mizer began his business by taking pictures of men that he knew. His subjects would often pose for pictures, to illustrate fitness tips. As the years went on, the photos became more of what we know today as gay porn.The wonderful 1998 movie BEEFCAKE by Thom Fitzgerald, combines rare documentary footage with fictional dramatizations to tell the story of Mizer and AMG.